City & Institutional Partnerships

A Catalyst for Economic Growth

NextPlay Event Center is more than an arena - it’s an engine for long-term regional development. By bringing world-class sports, entertainment, and community programs to Bryan-College Station, the project delivers measurable returns for the city while enriching the daily lives of residents.

Economic Impact Analysis

Independent projections show NextPlay will deliver significant economic benefits to BCS:

  • Hundreds of new jobs created during construction and ongoing operations.

  • Millions in annual tax revenue through tourism, events, and business activity.

  • Tourism growth: Drawing visitors from a 150-mile radius with a population of over 10 million.

  • Local business boost: Increased hotel occupancy, dining, and retail traffic from year-round events.

Community Value

NextPlay is designed with accessibility and inclusion at its core. Programs and benefits include:

  • Affordable community skating and recreational access.

  • Partnerships with schools and universities to support athletics and education.

  • Youth leagues, camps, and development programs to inspire the next generation.

  • Dedicated spaces for community meetings, clinics, and cultural events.

Proven Precedents:
NextPlay applies these proven models to the Brazos Valley — tailored to the needs of Bryan–College Station

  • NYTEX Sports Centre (North Richland Hills, TX)

    Anchored community sports and entertainment while generating strong local revenue.

  • Comerica Center (Frisco, TX)

    Catalyst for business development and home to thriving sports programs.

  • Fieldhouse USA

    Blended youth sports with commercial growth in fast-growing metro areas.

Proven Tenants. Proven Demand.

University of Georgia Bulldogs Road Runners logo featuring a fierce bulldog with a prominent nose, red, black, and beige colors, and the text 'ROAD RUNNERS' below.
Logo of Texas A&M University with stylized 'T' and 'M' and the words 'Ice Hockey' underneath.
Logo of North American 3A Hockey League with black, red, and white colors.
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Alignment with City Vision

The NextPlay project directly supports Bryan–College Station’s long-term growth priorities:

  • Diversifying the local economy.

  • Expanding tourism and entertainment options.

  • Creating family-friendly, inclusive community spaces.

  • Enhancing the region’s reputation as a destination for both sports and cultural events.

Proposal Package

A full city and institutional partnership package is available with detailed economic impact models, architectural renderings, and ready-to-submit materials.

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